It all begins with an idea. You ever meet a brand on social and think, “Damn, they just get it”? That’s not accident or luck—it’s intentional, and your brand can do it too.

These days, people make decisions with their thumbs. What to try, who to trust, where to buy—it all happens while they scroll through their social media feeds. If you’re not even there, they may not even know you exist at all.